Putting a bit more pop into the pop-rap of folks like Asher Roth and Sam Adams, rapper Hoodie Allen went from Internet favorite to charting artist with the release of his 2012 EP All American. Born Steven Markowitz and raised on Long Island, Hoodie was frat-rap from the beginning, having met producer RJF during an Alpha Epsilon Pi-hosted party at the University of Pennsylvania. The two would release the street albums Bagels Beats and Making Waves and win MTV's Best Music on Campus Award in 2009, but his big hit came with the 2010 track "You Are Not a Robot," which sampled Marina and the Diamonds' hit "I Am Not a Robot" and landed on his popular mixtape Pep Rally. A headlining tour across the U.S. followed before Hoodie made his official debut with the All American EP in 2012. Released on his own label, the EP debuted at number ten on Billboard's Top Albums, and was followed in 2013 by the acoustic EP Americoustic.

His debut album, People Keep Talking, arrived a year later, featuring the singles "Movie" and "Dumb for You" along with guest appearances from Ed Sheeran and Alex Wiley. It climbed to number eight on the Billboard 200 albums chart, and was followed by the EPs All American (2012) and Americoustic (2013). The sophomore effort Happy Camper landed in 2016 and while it only climbed to number 28 on the Billboard 200, it did top the magazine's rap chart. Included on the album were the singles "Champagne and Pools," featuring Blackbear and Kyle, and "Are U Having Any Fun?" featuring Meghan Tonjes. A single, "Never Going Back," arrived in 2019. ~ David Jeffries, Rovi