Haywood's roots extend way further back than the '70s; he toured and recorded with RB saxophonist Big Jay McNeely's band (which also backed Sam Cooke on the road) in the early '60s. In the mid-'60s, he had his first chart entry with She's with Her Other Love on Imperial. In 1967, he had a solid RB hit (and small pop one) with It's Got to Be Mellow, whose commercial soul sound betrayed his Motown influence.
He didn't come into his own as a solo artist until the mid-'70s, when he had big RB hits with Strokin', Come and Get Yourself Some, and Keep It in the Family. His biggest single, I Want'a Do Something Freaky to You (with orgasmic female gasps and moans that made it pretty clear what "freaky" really meant), crossed over to the Top 20 pop listings. The disco-ish Don't Push It Don't Force It was his biggest splash, making number two RB in 1980. After the mid-'80s, he eased out of the record business into business ventures; in the 1990s, he produced blues albums by Jimmy McCracklin and others on his own EveJim label. ~ Richie Unterberger, Rovi