Fusing elements of urbano and reggaeton with Panama's own canela, Panamanian vocalist Boza (formerly El Boza) spun melodically charged tales of push-and-pull romance, urban life, and hedonistic pursuits. After signing to Sony in 2019, the singer and rapper made his full-length debut with 2020's Más Negro Que Rojo, which spawned the hit anthem "Hecha Pa' Mi."

Born and raised in Panama City, rapper and singer/songwriter Boza (born Humberto Ceballos Boza) proved a natural entertainer from a young age, using an old refrigerator as a makeshift stage from which to sing to his childhood friends. His first steps toward a musical career came at the age of just 17 -- he debuted with 2014's "Canelas" -- though it was a feature on Yemil's "Bandolera" (2015) that exposed the young musician to major audiences for the first time. Among a relentless string of subsequent singles, Boza found increasing success, landing local hits with the troubled balladry of "Desahogo," the swaggering street rap of "El Muñeco," and the acoustic lamentation of "Al Igual Que Tu." After a relatively quiet 2017, the musician landed his biggest hits to date with "Ratas y Ratones" and "Lollipop" (2018), extending his reach across Latin America with party-primed sonics and a skating set of flows. Finding a natural synthesis between his ballads and his raps, Boza's more melodically driven style proved a success on his debut EP Sonrisas Tristes before manifesting in full on 2020 debut album Más Negro Que Rojo. "Hecha Pa' Mi," the album's first track, proved a potent breakout hit: as well as racking up hundreds of millions of streams, the summery anthem landed Top 15 spots on streaming charts across countries including Spain, Colombia, Perú, and, of course, Panama. ~ David Crone, Rovi