Utilizing his talent and unique background -- he's rooted the streets of the Bronx and Atlanta -- CEO Trayle has been active since the mid-2010s, heading down a self-made path with an assortment of singles, EPs, and full-length mixtapes. Since 2020, he has operated the 1080 Trademark label, the outlet for his C4C4C4 project, while his catalog for Do What You Love Records has grown with releases such as HH5, the fifth volume of his Happy Holloween series.

Born in the Bronx and raised primarily in foster care, Trayle was an experienced hustler by the time he moved to suburban Atlanta in his late teens. After he was victimized by a home invasion and became a father, he focused on music as a less dangerous way to make ends meet. In 2014, he uploaded his first tracks to SoundCloud and also issued the Deeper Than Trap mixtape and The EP, billed as simply Trayle. Numerous featured appearances and stray tracks, along with tapes such as 200,000 and G.O.A.T. (Gotta Over Analyze Things), steadily raised Trayle's profile through 2019. He set up 1080 Trademark in 2020 as a formal platform for himself and JB BinLaden. That year, he released the ten-track project C4C4C4, advanced with "OK Cool" (his biggest single yet), and also issued Happy Halloween 3 and 1080 Trademark Records Presents: CEO Trayle. Over the next two years, he released Stay Dangerous, Happy Halloween C4, The Collection, and HH5, alternating between 1080 Trademark and Do What You Love projects. ~ Andy Kellman, Rovi