As a member of both Breeder and Pariah, along with his role at the Rhythm Syndicate label, Rowan Blades played an important role in the late-'90s development of trance. Helping the electronic dance music style evolve to immense popularity by the end of the decade, Blades scored several hits with both groups and was a favorite of many top trance DJs such as Sasha and Dave Seaman [Also see Breeder]. ~ Jason Birchmeier, Rovi