Eric Friedl, aka Eric Oblivian of the Oblivians, was impressed enough with Lindsey's early recordings to offer to release a Reatards record through his label Goner Records, and their debut 7" EP, Get Real Stupid, appeared in 1998, with Lindsey adopting the stage name Jay Reatard. A full-length Reatards album, Teenage Hate, appeared later the same year, with Reatard forming a three-piece version of the Reatards so the band could play live, featuring Steve Albundy Reatard on bass and Elvis Wong Reatard on drums. A second Reatards LP, Grown Up Fucked Up, was issued by Seattle's Empty Records in 1999, but the following year, Reatard formed a side project, the Lost Sounds, which soon became his main musical outlet. Featuring Reatard's then-girlfriend Alicja Trout on keyboards and guitar and drummer Rich Crook, the Lost Sounds were a synth punk band heavily influenced by the Screamers, with Reatard and Trout trading vocals back and forth; they released four albums between 2001 and 2004, but abruptly split up in 2005.
During the Lost Sounds' lifespan, Reatard briefly reunited the Reatards and performed with the Bad Times (featuring Eric Friedl), the Final Solutions (including Reatard and high-school buddies from the band the Jackmonkeys) and Angry Angles (a collaboration with members of the Lids, Die Rötzz, and Tokyo Electron), and after their breakup he briefly recorded with Terror Visions and Destruction Units. In 2006, Reatard stepped out as a solo artist, releasing a single Hammer, I Miss You on Goner and a full-length album, Blood Visions, via In the Red. After issuing a handful of solo 7"s, Reatard signed with Matador Records in 2008, and in April of that year he released the first in a series of six singles for the label, See Saw. In June, Matador released Singles 06-07 which gathered up songs from an array of singles and labels, then followed it in October with Matador Singles '08, which collected all the singles released for the label in 2008 plus one bonus track. His manic pace of touring and putting out records continued with the release of Watch Me Fall in 2009. Reatard's career and life were cut short when he was found dead in his Memphis home on January 13th, 2010. ~ Mark Deming, Rovi