Courtesy of Jimmy Williams' brother Russ, Pavlik discovered Elvis Presley when he was still a Memphis-based phenomenon and his then-current single was "Milkcow Blues Boogie," which really interested Pavlik because it was a country song with a rock & roll beat. Soon he was adding that beat to his own country songs, and in 1957, Johnny Powers, as he was now known, got an audition with Fortune Records in Detroit. He paid $100 for his own session to record a pair of songs: "Honey, Let's Go to a Rock and Roll Show" b/w "Your Love" on the Hi-Q label. A Black deejay named Ernie Durham played his record on WJLB, and Powers was one of the few white artists who would play the record hops that Durham sponsored.
He later put together a band, Johnny Powers His Rockets, with his friend Marvin Maynard on bass, Clark Locker on the drums, and Stan Getz on guitar. Powers jumped to the Fox label in 1958, getting a pair of regional hits with "Rock Rock" and "Long Blond Hair." The group got steady work cutting demos, some of which later surfaced as bootleg releases. Among his strongest work from this period were a pair of originals, "Mama Rock" and "Indeed I Do," cut for Leedon. On both, he sounds like the young, wild Elvis Presley that just arrived at RCA, and the group sings uncannily like the Jordanaires on the latter track.
Things began to happen faster for Johnny Powers when his manager, Tommy Moers, got him a contract with Sun Records in 1959, heralded with the release of "With Your Love, With Your Kiss" b/w "Be Mine" early that year. A second single followed, but Powers was dropped by Sun in 1960. He later became the first white artist signed to Motown, but with the passage of the '60s into the '70s, Powers' career found him on the other side of the studio glass, producing hits with Tim Tam the Turn-Ons' "Wait a Minute" and Jack Kittel's oddball country sickie "Psycho." Powers was proof positive of rock's ability to produce a true survivor who was also a true believer in the strength that lies within the music itself. Johnny Powers died on January 16, 2023, at the age of 84. ~ Cub Koda & Bruce Eder, Rovi