Sérgio Reis started working at radio stations and nightclubs when he was 16. Two years later in 1958, Reis recorded his first 78 rpm album, with Enganadora and Será, but nothing happened. In 1967, Jovem Guarda artist Tony Campelo (who was a producer at Odeon's) invited him to record accompanied by the Jet Blacks. The songs were Coração de Papel, Nuvem Branquinha, Fim de Sonho, and Qual a Razão, and they all reached the top of the charts. Promoted as another Jovem Guarda artist, Reis became a regular on the TV shows of that genre, and penned songs for Jerry Adriani, Wanderley Cardoso, Nalva Aguiar, Deni e Dino, Marcos Roberto, and the Golden Boys. In the same year, he won the Chico Viola award for Coração de Papel. But his second album, still based in Jovem Guarda songs, was ignored. It was when he recorded O Menino da Gaita, (his version of the song by Fernando Arbex), a song of melancholic inspiration, that reached first place on the national charts. In subsequent upcountry performances, Reis correctly assessed the commercial potential of the caipira universe, including classics of the genre in his repertory like João de Barro (recorded in 1974 with great success) and Menino da Porteira (Teddy Vieira/Luisinho), one of his biggest hits that was included on his LP, Sérgio Reis, released in 1973. It was when he definitively adopted the neo-sertanejo (a heavily American electric country-influenced music and outfit) style that is still his trademark. ~ Alvaro Neder, Rovi