Bell's next solo hit, 1968's "A Tribute to a King," was a poignant farewell to the late Otis Redding; the R&B Top Ten hit "I Forgot to Be Your Lover" soon followed, and a series of duets with Judy Clay, most notably "Private Number," also earned airplay. In 1969, he relocated to Atlanta and set up his own label, Peachtree. The hits dried up as the next decade dawned, but in 1977, Bell capped a major comeback with "Trying to Love Two," which topped the R&B charts. In 1985, he founded another label, Wilbe, and issued Passion, which found its most receptive audiences in the U.K. (although "I Don't Want to Wake Up Feeling Guilty," a duet with Janice Bullock, was a minor U.S. hit).
Bell was inducted into the Georgia Music Hall of Fame in 1987, and that same year saw him receiving the Rhythm & Blues Foundation's R&B Pioneer Award. He continued to release LPs, including 1989's On a Roll and 1992's Bedtime Stories. Starting in 1992, Bell took a lengthy hiatus from the recording studio, though he still performed regularly. In 2000, he released an album of all-new material on Wilbe entitled A Portrait Is Forever and followed it six years later with New Lease on Life. In between those releases, he was honored with the 2003 W.C. Handy Heritage Award. In 2016, Bell teamed with the reactivated Stax Records label to release a new album. Produced by John Leventhal, This Is Where I Live featured Bell performing a batch of new songs, along with a fresh recording of "Born Under a Bad Sign." ~ Jason Ankeny, Rovi