Biography
Producer Hurby Luv Bug Azor has found a successful formula of pop-crossover rap production that has made his acts such as Salt-N-Pepa and Kid 'N Play multi-platinum stars. While attending the Center of Media Arts in Manhatten, Azor met Salt-N-Pepa, two aspiring female rappers who had written an answer record to Slick Rick's The Show. Forwarding their demo to Marley Marl, Azor was able to secure the act a record deal and his production work on their debut album, Hot, Cool Vicious, led to the hit single Push It. After the group's third album, Blacks' Magic, Azor stopped managing Salt-N-Pepa, but by that point he had already set up Idol Makers Management and Idol Makers Films to begin work on video projects for the other groups he managed. ~ Steve Kurutz, Rovi



 
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HURBY 'LUV BUG' AZOR: Grand Induction Ceremony at The National Hip-Hop Honors 2025
Kid (Kid 'N Play): Hurby Luv Bug was Diddy Before Diddy (Part 13)
IDOL MAKERS Podcast: Hurby 'Luv Bug,' Play, Kwamé, Dana Dane, Sweet Tee, Ron Lawrence, Antoinette
Ron “Amen-Ra” Lawrence on Fallout of Hurby Luv Bug not Letting Russell Simmons Manage Salt-N-Pepa
Hurby Luv Bug made some of the greatest beats Hip Hop has ever heard. #hiphop50
DJ Wiz: Hurby Luv Bug Made Kid Redo “Gettin’ Funky” & Jermaine Dupri Being First 2 Give It Up 2 Hurb
Salt-N-Pepa "Push It" With En Vogue and Hurby Luv Bug Azor
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