Crafters of slick, feel-good country anthems tinged with classic rock and blues edges, LANCO broke through with the country chart-topping "Greatest Love Story" in 2017 after it was used as the theme song for the Netflix series The Ranch. They soon landed in the Top 20 of the Billboard 200 with their debut album, 2018's Hallelujah Nights. The group maintained a presence on the country airplay charts between albums with tracks like 2019's "What I See" and "Wild Again" from their 2021 EP Honky-Tonk Hippies.

LANCO -- which stands for Lancaster & Company -- were formed in 2013 by namesake and frontman Brandon Lancaster. With members hailing from Georgia, Tennessee, and Kentucky, the lineup was rounded out by drummer Tripp Howell, guitarist Eric Steedly, keyboardist Jared Hampton, and bassist Chandler Baldwin. They got their start after a chance meeting between Lancaster and producer Jay Joyce (Eric Church, Little Big Town) at a Keith Urban concert. Joyce signed LANCO to his publishing company and produced their eponymous debut EP. The band next signed with Sony Music Nashville imprint Arista Nashville in late 2015 before releasing their second EP, Extended Play, in early 2016. Sharing three songs with their debut, it spent a week at number 200 on the Billboard 200.

In late 2017, their song "Greatest Love Story" was picked up mid-series as the theme for The Ranch (starring Ashton Kutcher). It went all the way to the top of the Billboard Hot Country Songs chart and was included on LANCO's full-length debut, Hallelujah Nights, in January 2018. A country number one, the album peaked at number 20 on the Billboard 200. They cracked the Top 20 of the country songs chart later in 2018 with "Born to Love You."

LANCO remained on the Country Airplay chart with the stand-alone single "What I See" in 2019 before returning in 2021 with "Wild Again" from their third EP, Honky-Tonk Hippies. It arrived on Arista Nashville in July of that year. ~ Neil Z. Yeung & Marcy Donelson, Rovi