Whitestarr cut its teeth in SoCal, eventually locking up a slot on Atlantic's roster, but the band never saw a release with the label before the demise of the two-year relationship. While continuing to build a fan base via live performances, the band finally found a home at Contango Records, which released their debut, Luv Machine, in 2006. From the performances that followed, Whitestarr gained a reputation as a group of hedonistic, indulgent playboys, a rep no doubt aided by Adler's much publicized relationship with Hollywood starlet Mischa Barton, and the band was able to parlay this branding into a reality television series on VH1 titled #The Rock Life, which sought to document their decadence both on-stage and off. Whitestarr's second album, Fillith Tillith, was released in conjunction with the show's airing, landing on store shelves in August 2007. ~ Gregory McIntosh, Rovi