KennyHoopla emerged out of the Midwestern underground in the latter years of the 2010s with a series of buzz-worthy singles that merged aspects of new wave, post-punk, and R&B. One of the first signings to the newly launched Arista imprint Mogul Vision Music, he released his debut album, Survivors Guilt: The Mixtape//, in 2021.

Born Kenneth La'Ron in Cleveland, Ohio, Hoopla began making music at a young age, influenced by acts like Funeral Suits, Passion Pit, and the Drums. Based out of Milwaukee, Wisconsin, his early tracks were loosely labeled rap, though his dark-toned, guitar-based songs and aching contemplative vocals had more in common with indie rock and alt-R&B. He gained traction both regionally and online with 2017's "Waves//" single and its 2018 follow-up, "Sickness." When Sony relaunched Arista Records in 2019, Hoopla was among the first acts to join the label's new Mogul Vision roster, and he delivered the highly touted singles "Lost Cause//" and "Sore Loser//." The buzz continued to grow as he relocated to Los Angeles and kicked off 2020 with the aggressive, post-punk-influenced "how will i rest in peace if i'm buried by a highway?//." In 2021, he released the full-length Survivors Guilt: The Mixtape//, which featured contributions by drummer Travis Barker. The Barker-produced single "Dirty White Vans" appeared the following year. ~ Timothy Monger, Rovi