One of the most romantic and stylistically original groups to emerge from the explosive norteño scene of the 1990s, Chihuahua, Mexico's Conjunto Primavera is a best-selling, multi-Latin Grammy-winning ensemble. Founded by saxophonist Juan Dominguez in 1978, they achieved significant regional success early on with their rancheras, boleros, and ballads -- evidenced plainly by 1980's raucous Cuatro Primaveras. By the time they issued 1986's Con las Manos Vacias, the band's sound had evolved to include not only saxophone but electric keyboards. After signing to Fonovisia in the early 1990s, the group registered a near-constant string of hit singles and albums, epitomized by their first gold-certified album, Necesito Decirte, in 1998. Their harmonies are styled with influence from vintage doo wop and rhythm and blues as much as northern Mexican folk music. Beginning with 2000's Morir de Amor, Conjunto Primavera placed a dozen consecutive albums in the Top 200, and more than twice they appeared in the upper rungs at Top Latin Albums and/or Mexican Regional Albums, including 2014's Latin Grammy-winning Norteño Album of the year Amor Amor and 2019's Lo Más Escuchado De.

Founded on March 21, 1978 (the first day of spring) by saxophonist Juan Domínguez in Ojinaga, Chihuahua, Conjunto Primavera's members include Tony Meléndez (vocals), Oscar Ochoa (bass), Félix Antonio Contreras (accordion, electric keyboards), Manuel Rolando Pérez (bajo sexto), Francisco Frank Mata (electric bass), and Adrian Anthony Regalado (drums). In the beginning, the ensemble performed locally for years before signing a recording contract with Joey Records, an independent regional Mexican label based in San Antonio, Texas. The group recorded a steady stream of albums for Joey, many of which were reissued on CD in the mid-'90s. These reissues came in the wake of Me Nortie (1993), Conjunto Primavera's breakthrough album and their debut on AFG Sigma Records. However successful, this new label partnership didn't last long, as AFG Sigma (a label owned by the group Los Temerarios) began faltering financially in the mid-'90s and consequently was bought out by regional Mexican monolith Fonovisa.

Conjunto Primavera were one of only a couple bands to survive the transition from AFG Sigma to Fonovisa, and their profile was greatly bolstered as a result, beginning with their label debut in 1996. From that point onward, the group would record albums steadily for Fonovisa, which would in turn ensure optimal marketing and distribution for each. This business relationship reaped significant rewards for both parties, as Conjunto Primavera ascended the ranks of Regional Mexican music in terms of popularity and acclaim, joining the likes of labelmates Los Tigres del Norte and Grupo Exterminador among the norteño scene's leading acts. Necesito Decirte (1998) was their first LP to be RIAA-certified platinum, with more than a million copies sold. Successive albums, including Morir de Amor (2000), Ansia de Amar (2001), and Perdoname Mi Amor (2002), generally went at least gold, with over a half-million of each sold. Furthermore, Conjunto Primavera regularly earned Latin Grammy nominations; they even performed at the 2006 ceremony, where they won the award for Best Regional Mexican Song ("Aún Sigues Siendo Mía").

This marked the beginning of a long run of critical and commercial successes for the group. In the aftermath, several of their albums placed at or near the top of the Regional Mexican Albums charts and were certified gold. The band's singles did almost as well. They were nominated for nearly a dozen Latin Grammy Awards. In 2014, at the 15th Annual Latin Grammy Awards, Conjunto Primavera won the Latin Grammy for Best Norteño Album for Amor Amor. Intense touring followed, but over the next two years, the only recordings were the band's contributions to multi-artist compilations.

In late 2017, Conjunto Primavera re-emerged with the studio album Con Toda la Fuerza for Fonovisia. Two years later, they issued the studio outing Lo Más Escuchado De. A collection of new and re-recorded romantic songs, the set boasted the charting single "Si Te Vuelvo A Ver," which was released in the early spring of 2020. ~ Jason Birchmeier, Thom Jurek, Rovi