The group, renamed the Magicians, got a deal with Columbia, but reorganized their personnel, with Appel and bassist Everett Jacobs leaving, and Village folkies, Allan Jake Jacobs and John Townley coming in as replacements. The Magicians gained a following in New York by taking over as house band from the Lovin' Spoonful at the Night Owl club. In fact, Felix Pappalardi, future Cream producer and Mountain man, wanted to join them as bassist. They never did come up with another song on the order of An Invitation to Cry, though, on their two 1966 Columbia singles, which showed an eclectic group conversant with both folk-rock (covering two songs by David Blue) and sophisticated pop/rock. They managed to get a segment on the local CBS television program #Eye on New York -- unusually heavy exposure for a group without a hit or album -- but the follow-up singles stiffed. They made some unissued recordings in 1966, but the band never did put out an LP, and around mid-1966, Townley and Jacobs both left the band.
One subsequent flop single did appear on Columbia in early 1967, with some other musicians helping Bonner, Gordon, and Townley (who played guitar on the A-side, although he was no longer officially in the group). Bonner and Gordon were at this time becoming successful pop/rock songwriters for other artists, particularly the Turtles, for whom they composed Happy Together, She'd Rather Be with Me, You Know What I Mean, and She's My Girl. A Magicians CD, containing the four singles and some unissued demos and outtakes from the '60s, appeared in 1999. ~ Richie Unterberger, Rovi