Mendl made his debut as a producer with crooner Reggie Goff's 1950 single So Tired, followed by sessions headlined by pianist Winifred Atwell and American folkie Josh White. When Frank Lee was hired in 1952 to lead Decca's artists' department, Mendl was promoted to serve below him as label manager for the Brunswick subsidiary, with Dick Rowe named to the same position at Capitol. (Rowe is notorious in record industry lore for rejecting the Beatles after their Capitol audition, explaining to their manager, Brian Epstein, "Guitar groups are on their way out.") In his efforts to discover new talent, Mendl began frequenting London's now-legendary 100 Club, epicenter of the burgeoning British trad jazz culture -- there he spotted bandleader Chris Barber, and on July 13, 1954, produced their first Decca session. When Barber ran out of material, singer/banjo player Lonnie Donegan suggested "We could do a bit of skiffle" -- their resulting rendition of Leadbelly's Rock Island Line combined traditional folk with elements of jazz, blues, and country, its frenetic energy effectively prefiguring the sound and style of rock & roll. Decca nevertheless shelved Rock Island Line for more than a year, but upon its 1956 release the single proved a sensation, becoming the first debut in British chart history to earn a gold record and entering the U.S. Top Ten. Many of the key acts of the British Invasion later cited Donegan as a major influence -- John Lennon formed the pre-Beatles band the Quarrymen in March 1957 to play skiffle, and Donegan's Putting on the Style topped the charts when he met Paul McCartney three months later.
In the meantime, Mendl continued his chart success, signing fledgling teen idol Tommy Steele and producing hits for crooner Dickie Valentine and chanteuse Joan Regan. He also assumed control of Decca's musical theater efforts, helming cast recordings of the stage hits +Hello, Dolly! and +Fings Ain't Wot They Used T'Be. After Rowe fumbled away the Beatles, Mendl sought a viable replacement, scouting the Rolling Stones during an early gig at Richmond's Station Hotel -- when the Beatles' George Harrison recommended the Stones to Rowe, Decca formally extended a contract offer. Mendl also signed to the label artists like David Bowie and John Mayall's Bluesbreakers, and as British pop evolved into psychedelia and progressive rock, he brought aboard acts including Genesis and Caravan, setting up the new Deram imprint to showcase recent advances in stereo recording (which the company dubbed "deramic sound"). Mendl additionally served as executive producer on 1967's symphonic rock masterpiece Days of Future Passed, writing in the liner notes "The Moody Blues have at last done what many others have dreamed of and talked about: they have extended the range of pop music, and found the point where it becomes one with the world of the classics." He remained with Decca until 1979, when he suffered a massive heart attack -- when PolyGram acquired the label a year later, Mendl retired from the music industry for good, operating an antiques shop in Devon. He died July 7, 2008, at the age of 88. ~ Jason Ankeny, Rovi