By the '30s, Don Santiago Jimenez, Sr. was establishing his own reputation throughout southern Texas with both recordings and live radio broadcasts. One development in the recording industry that could have easily caused them problems turned out to the advantage of regional artists instead. When the big labels began backing off on recording this type of music in the '40s, the smaller independents actually stepped up their activity in hopes of nabbing a larger share of the market. This allowed Jimenez to record several of his larger hits, such as "Viva Seguin" and "La Piedrera." During this era, he was one of the most influential accordion players on the scene, as more and more players began to copy him and work with elements of his style. Not content to rest on his laurels, Jimenez kept up with the changes in norteño music; as younger disciple Fred Zimmerle came up with the idea of bringing the Mexican duet singing style into the blend, Jimenez added material of this ilk to his repertoire. On the Arhoolie recording session that turned out to be his last album, he performed original songs he had written in both the new and old styles. One of these numbers, "Ay Te Dejo en San Antonio," was eventually recorded as a cover by the Los Angeles-based roots rock group Los Lobos, and even made it onto the soundtrack for the film Revenge.
Jimenez was an artist whose fame spread through word of mouth and through international record collectors, not through touring. In fact, one of the most remarkable things about his career is that he performed every weekend in the same San Antonio nightclub, El Gaucho, for more than a decade. These shows were almost without exception standing room only. He always retained his individuality as a performer, despite legions of imitators and the kind of all-pervasive influences that led to musicians playing in his style when they were unaware of it. Some Tex-Mex listeners give partial credit for this to Jimenez's decision to stick to the two-row button accordion he started out on rather than switching to three-row accordions when they came along. This was, in a way, a guarantee that he would sound different than anyone else.
Jimenez and his family were filmed by documentary director Les Blank for his 1976 production on Texas-Mexico border music entitled Chulas Fronteras. Jimenez played for about six years after this film was released, working a steady weekly gig at Jimmy's, a Mexican restaurant in northeast San Antonio. He is survived not only by his sons, but by the rich norteño musical tradition that shows no signs of fading away. ~ Eugene Chadbourne, Rovi