As Rice became interested in dub music, he worked regularly at Version City, an analog studio in New York City where he produced and engineered sessions and experimented with reworking the tracks. Rice's work at the studio led to his first solo album, 1999's Victor Rice at Version City, a striking evocation of vintage Jamaican sounds. In addition to his studio work, Rice kept up his bass chops playing with the Victor Rice Octet, while also performing solo as Strikkly Vikkly, in which he did live dub mixes using vintage signal-processing equipment. He also developed a lucrative sideline producing music and providing audio design for television projects, with his clients including HBO, Showtime, Nickelodeon, SyFy, and Lifetime. In 2002, Rice left New York and made a new home in São Paulo, Brazil. There, he became part of the ska ensemble Firebug BR, as well as working with Brazil's leading reggae sound system, Dubversão Sistema de Som. Rice continued to work as a producer and engineer, and was closely associated with Easy Star Records, where he worked on their popular dub tribute albums, including Dub Side of the Moon, Easy Star's Lonely Hearts Dub Band, and Radiodread.
In 2004, Rice dropped his second solo effort, In America, a collection of dubwise tracks that reflected the influence of both Jamaican and Latin sounds. In 2010, Rice opened Studio Copan, his own recording studio in São Paulo; the same year, he also launched Total Running Time, a record label and multipurpose production company. In 2017, despite a steady stream of production projects, Rice found time to release his third solo album, Smoke, a fusion of ska, rocksteady, sambas, and jazz with an international feel. ~ Mark Deming, Rovi