Jamming on stage and in the studio with influential musicians such as Neil Campbell, Andrew Wilkes Krier, and Sonic Youth, Universal Indians belong to a musical coterie dedicated to exploring the subliminal frontier of modern aesthetic experimentation. Originating in 1993 from the Lansing, MI, basement psych/noise scene, Universal Indians at first merged simple songs with strong improvisational roots. Live performances staged in co-op houses and college basements highlighted by feedback drone jams were meshed with tight arrangements eschewing Southern rock instrumentation for sonic excursions inspired by the Velvet Underground, the Fall, and John Coltrane. Original Members of Universal Indians included guitarist and vocalist Gretchen Gonzales, John Olson on drums and saxophone, and Bryan Ramirez also on guitar and vocals. According to the band, Bryan Ramirez was kicked out of the band in 1997 for lack of enthusiasm. Various weird-style musicians were later employed for studio and stage work as Universal Indians and John Olson's independent record label American Tapes evolved into a fecund mid-Michigan creative institution reminiscent of Andy Warhol's Factory.

The mid-'90s saw the band's improvisational instinct devouring traditional rehearsed songcraft and Universal Indians became more closely linked to the electronic aggression of Throbbing Gristle and the Dead C. The creative impulse of core members John Olson and Gretchen Gonzales extended beyond Universal Indians at this time, and Dr. Gretchen Musical Weightlifting Program and G.I. the Spykes emerged to channel differing approaches toward a meltdown of previously conceived musical architecture. Homemade horns and electronic instruments eventually accompanied and sometimes overshadowed standard guitars and drums, adding to the already unique signature of their experimental approach.

After Gretchen Gonzales and John Olson became wife and husband in 1998, they made a move to the musically fertile and diverse landscape of Detroit, a city famous for producing similarly groundbreaking underground acts such as the Stooges and Nicodemus. As Universal Indians grew within the Detroit scene, they shared the weird-core stage with local acts such as Fuxa, Warren Defever, Mini Systems, and Wolf Eyes. Aaron Dilloway, guitarist from Wolf Eyes and founder of the Hanson label, joined Universal Indians as a full-time member playing heavy freakout guitar and on headphone/reel-to-reel vocal menace, to quote John Olson. Gretchen Gonzales conjoined with three other Detroit rock divas in 1999 to form Slumber Party, a band more reminiscent of the Velvet Underground than New Zealand noise, but neither Gonzales nor Olson ever strayed from Universal Indians as ground zero for concept development.

Since their 1993 foundation, many national tours and internationally acclaimed recordings have followed. Standout LPs such as Thrist of the Worm and Sloth Nest accompany split recordings with Gravitar and Total as among the choicest of the many Universal Indians releases found on the American Tapes label. Throughout the band's many lineup transformations and conceptual evolutions, Universal Indians provide consistent and uncompromised hard demon attack for an ever-increasing following of basement-dwelling weirdos and algorhythmic geniuses. ~ David Caddell, Rovi