Born Percy Romeo Miller, Jr., on August 19, 1989, in New Orleans, Romeo grew up in a family defined by rap music. Not only was his father, Master P, a mogul -- he was the founder and most popular act of No Limit Records, one of the most astounding commercial success stories of the recording industry during the late '90s (if critically lambasted) -- two of his uncles (Silkk the Shocker and C-Murder) were also well-known rappers. Romeo's debut album, Lil' Romeo (2001), was released shortly after the No Limit empire had fallen into a state of shamble, and though it alone couldn't salvage the label's declining fortunes, it was a windfall success, spawning a Top Three hit single (My Baby, an interpolation of the Jackson 5's I Want You Back), going platinum in a week's time, and going on to sell roughly two million copies. A follow-up album, Gametime (2002), followed a year later and outsold its predecessor (selling roughly two and a half million) despite peaking at only number 33 on the Billboard album chart and spawning no major hits.
Romeo's next album, Romeoland (2004), included material from his TV show, #Romeo!, and sold only a fraction (i.e., a quarter million) of what his previous album had. Greatest Hits (2006) followed, bringing his days as Lil' Romeo to an unceremonious close; he would thereafter go solely by the name Romeo. A pair of albums, Lottery and God's Gift, were also released in 2006, the former Internet-only; neither proved commercially significant, spawning no charting singles (though videos were produced for a few songs, including U Can't Shine Like Me). In 2007 Romeo collaborated with his father on the album Hip Hop History, billed to the Miller Boyz; previously he had collaborated with his brother Young V and cousins Lil' D and C-Los on the album Young Ballers: The Hood Been Good to Us (2005), billed to the Rich Boyz. ~ Jason Birchmeier, Rovi