Sweet Feeling released just one single in 1967, All So Long Ago/Charles Brown. The A-side was a passable 1967 Kinks-style tune, very reminiscent of the snapshot-of-British life-styled tunes Ray Davies was writing at the time. It was outshone by its B-side, Charles Brown, which was British psychedelia at its most disquieting, telling the story of an average British family man with a most eerie melody and some of the strangest backwards effects to be heard on any circa-1967 rock record.

That would be all she wrote, except for the extremely tangled way in which the band Sweet Feeling evolved into the somewhat better-known British mod-psychedelic group Rupert's People. Sweet Feeling's manager, Howard Conder (a drummer who had played in the Barron Knights, the Moontrekkers, and sessions for producer Joe Meek), asked Sweet Feeling songwriter/guitarist Rod Lynton to rework Charles Brown with a different melody and lyrics. The result, now titled Reflections of Charles Brown, was quite different than its prototype, with a melody based on Bach's Air on a G String and a far more gentle, uplifting ambience. Conder then recruited a band, Les Fleur de Lys, who had released some respectable mod rock records of their own without a hit, to record the song in an arrangement reminiscent of early Procol Harum. Les Fleur de Lys also recorded a B-side, Hold On, but decided not to work with Conder after the tracks were done. The single was released anyway, and among collectors, has become regarded as one of the better little-known British psychedelic 45s.

Conder's original idea was to have Sweet Feeling change their name to Rupert's People so that there was a band to promote the single. Sweet Feeling declined, so a Rupert's People lineup was formed around singer Chris Andrews (not the same as the Chris Andrews who had several pop hits in the U.K. in the mid-'60s), who had sung on the Reflections of Charles Brown 45. Ex-Merseybeats drummer Johnny Banks and Tony Dangerfield (who'd recorded on his own and was in Screaming Lord Sutch the Savages) were also in this group, which lasted only briefly and didn't record anything that was released. Conder then went back to Sweet Feeling and again proposed that the band change its name to Rupert's People. This time, they accepted, and the reconstituted group put out a couple more singles in 1967-1968. Both sides of the one and only single by Sweet Feeling were reissued on the Rupert's People compilation The Magic World of Rupert's People. ~ Richie Unterberger, Rovi