Cowell steadily worked his way up the corporate ladder. Before long, he had co-founded the subsidiary label Fanfare Records and signed his first artist, Sinitta, whom Cowell also dated. Sinitta's 1987 debut LP, Sinitta!, enjoyed strong sales, but Fanfare nevertheless plunged into bankruptcy the following year, causing Cowell to move back into his parents' house. Within months, he had refashioned himself as an A&R consultant and initiated a long relationship with BMG, for whom Cowell signed such acts as Westlife, Curiosity Killed the Cat, and Sonia Evans.
The good fortune continued in 2001, when Cowell became a judge on the introductory season of #Pop Idol, a televised British talent competition. His blunt criticism and humorous (often scathing) commentary were highlights of the show, and Cowell soon joined the judging panel for the spinoff show #American Idol. With his media presence now climbing into the stratosphere, he remained with #American Idol through many successive seasons, manufacturing the opera-pop group Il Divo and launching/producing several additional TV shows (including #The X Factor, #America's Got Talent, #Celebrity Duets, #American Inventor, and #Rock Rivals) along the way. ~ Andrew Leahey, Rovi