With his mixtapes and DJ gigs, Selektah never passed up the opportunity to champion local hip-hop from Boston and the surrounding New England area. In particular, Selektah was responsible for introducing fellow Lawrence, MA, native Termanology to the East Coast, helming his Hood Politics mixtapes in the mid- to late 2000s. Managing all of these tasks became much easier when he established in 2003 his own PR/marketing firm ShowOff. In 2006, he turned ShowOff into an official record label, with Termanology's Out the Gate LP as its first release. By this time, though, Selektah's prestige had grown considerably. His radio shows were playing in several places, from London to Mobile, AL; he produced beats for many artists, including G-Unit, AZ, and Joell Ortiz; and most importantly, the DJ dished out tons of mixtapes with big name and up-and-coming artists, such as Nas, Q-Tip, John Legend, Royce da 5'9 (The Bar Exam, co-hosted with DJ Premier, a noteworthy standout), and Saigon. In fourth quarter 2007, Selektah finally got to promote himself and his beats, entirely producing his official Spell My Name Right debut album. The star-studded LP was released that November. ~ Cyril Cordor, Rovi