A native of Rouen, Deluxe was brought up by his Portuguese mother to appreciate music that possessed a quality of saudade, a term that refers to a certain joyful sense of longing, melancholia, and wistfulness. Initially, his talents as a visual artist carried him to art school and later to post-graduate studies in Sheffield, England, where he became involved in the music industry via relationships with the Warp Records label and the acclaimed graphic art firm The Designers Republic. Inspired to start his own record label, Deluxe launched Euro-Visions in 1995 and helped to promote American yé-yé singer April March in France.
Deluxe made his own musical debut in 2001, collaborating with his friend Alexander Faem on the Tribute to Alain Delon and Jean-Pierre Melville LP, which featured a variety of guests including April March, Saint Etienne, Bertrand Burgalat, and Helena Noguerra. A self-proclaimed specialist in pop culture, Deluxe spent the remainder of the decade managing Euro-Visions and working as a freelance writer for magazines like Shindig, Citizen K, and Acid Beans. Beginning in 2009, he founded another indie pop label, Martyrs du Pop, which over the coming years released albums by acts like Jay Alanski and Jacques Duvall, among others. After publishing two books in French, Deluxe made his English-language debut in 2013 with the acclaimed Yé-Yé Girls of '60s French Pop. In 2019, nearly two decades after his first release, he made his return to music with Rouen Dreams, another deeply collaborative effort of lush indie pop that included contributions from musicians like Sean O'Hagan, Kevin Coral, Don Fleming, and Werner Zappi Diermaier. ~ Timothy Monger, Rovi