Jonathan Hay grew up listening to his mother play piano, and experimented with hip-hop and electronic music in high school. He got his start in the music business as a publicist, and developed a reputation for his bold, controversial approach to spreading the word about his clients, which included fabricating salacious rumors about their lives and careers. Hay has worked with Death Row Records, Sony Music, Rihanna, Wiz Khalifa, Ice Cube, and many other major artists. Hay met Mike Smith when the songwriter, multi-instrumentalist, and producer approached him about working as his publicist. (Smith had worked with RZA, T.I., the Game, and DJ Khaled, among others.) Soon, the two became collaborators as they launched a record label, SMH Records, and became involved with BET's hip-hop talent search show One Shot.
The duo's work together naturally extended to the recording studio. In 2014, Smith and Hay joined forces with King Tech for When Music Worlds Collide, which featured a variety of noted hip-hop artists, including Inspectah Deck, Cyhi the Prynce, Royce da 5'9, and Kool G Rap, and many more. The album was released in May 2015, with a revised and expanded edition, Deluxe: When Music Worlds Collide, following in July 2016.
Eager to prove that their talents didn't begin and end with rap, in September 2017 Smith and Hay issued Jazz., an ambitious effort that mixed jazz with elements of hip-hop and R&B. A reworked and expanded edition, Jazz Deluxe, followed in January 2018 and topped Billboard's Jazz Albums chart. Only a few months later, they cracked the Billboard 200 with The Whoodlum Ball. Presented by DJ Whoo Kid with vocalist Ranna Royce present throughout, the album likewise involved numerous guests, including RZA and Jerome Bigfoot Brailey, and contained references to songs popularized by Elvis Presley ("Can't Help Falling in Love"), the Archies ("Sugar, Sugar"), and Marcy Playground ("Sex and Candy").
In the summer of 2019, Smith and Hay returned with the sequel to Jazz., Jazz Part 2. Another collaboration with King Tech, the album featured a bevy of guests including Goldy Locks, King Graint, Greyson, Atlas Jenkins, Ranna Royce, Benny Reid, Iliana Eve, and DJ Revolution. ~ Mark Deming, Rovi