Alexander wasn't limited to such topics, by any means. He also had a fascination with the ocean, as evidenced with compositions such as "Bouillya Baise" and "There's a Ship Comin' In," which could also double as a description of this artist's career as he made the rounds of recording sessions and special productions with artists such as Kay Starr, Dakota Staton, Paul Whiteman, Benny Goodman, Dinah Shore, Doris Day, and Peggy Lee. He was also busy in the film music scene, with a particular talent for film noir. He wrote scores for Baby Face Nelson, The Big Operator, and The Private Lives of Adam and Eve, among others. In contrast, Alexander also created the original music for many television shows including Hazel, The Farmer's Daughter, Bewitched, I Dream of Jeannie, and Dennis the Menace. Some of his most inventive television music, not surprisingly, was created in response to the anarchistic comedian Jonathan Winters during the memorable run of his own series, The Wacky World of Jonathan Winters. Yet another side of Alexander's arranging and conducting talents was represented in television variety shows starring Mickey Rooney, Gordon McRae, Jimmy Stewart, and the most relaxed boss of all, Dean Martin, with whom Alexander stayed for more than seven seasons as arranger and assistant conductor.
Alexander's first professional job was with Webb, prior to which he was a composition student enamored with the sounds of Black bands. In high school, when he was still using his real name of Al Feldman, Alexander had already established his interest in bandleading and arranging, experimenting with six- and seven-piece orchestras. After selling two arrangements to Webb for ten dollars each, by the end of 1938 Alexander had already raised his price much higher thanks to the popularity of "A-Tisket, A-Tasket." Eventually, he formed his own band, working mainly on the theater circuit into the early '40s. His groups were training grounds for many young players, such as the fine drummer Shelly Manne, who was 16 years old when he joined up with Alexander. As this environment for performing began to fizzle, Alexander was invited to Hollywood by Bob Crosby, and went to the studios there, creating projects under his own name as well as hiring out as an arranger and conductor.
His career was one of the best examples of a big-band performer switching gears following the end of the Second World War, when most of the large touring musical organizations were collapsing. He was considered something of a genius in the art of "underscoring," or providing the incidental music that goes on in the background of a scene. It is a complicated art form, as on the surface the composer is creating something that nobody really pays attention to. Yet without the music, the scene would fall completely flat. His influence on Hollywood film music is all-encompassing and includes a textbook he wrote on the craft of arranging in 1950 titled First Arrangement. The Oscar and Grammy-winning composer and arranger Johnny Mandel studied arranging with Alexander in the early '40s. Alexander was awarded a Grammy for the nursery rhyme hit, given to him, Fitzgerald, and Webb 50 years after the fact; a series of Emmy Awards for his television music, and the Lifetime Achievement Award from performing rights mega-organization ASCAP. ~ Eugene Chadbourne, Rovi